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Saturday, 3 June 2017

DM - Digital Marketing

DM - Digital Marketing

Computer Age Management Services Pvt. Ltd.
4 - 9 yrs
Not Disclosed by Recruiter Openings: 1 Posted 23 days ago Job Applicants: 225 Job Views: 777

Job Description

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    Purpose of the Role:

    CAMS Group is seeking an experienced and results-oriented Manager to drive and manage the Digital Marketing initiatives through online, social media and mobile platforms. CAMS, a mature Mutual Fund investor services brand, is looking to augment and leverage its digital media presence to promote its brand salience as a trusted knowledge partner among the young, emerging investors. CAMS Insurance Repository is a new service brand seeking to launch and build its digital media properties and develop it as leading channel for customer acquisition.


    Accountable for an integrated development and maintenance of digital assets website, social media platforms, blogs, e PR. Content design and development across properties to drive acquisition, engagement and stickiness.
    Design internet marketing plan and strategies which include but not limited to search engine optimization (SEO), search engine marketing (SEM), landing page optimization and pay per click (PPC) management
    Build Brand visibility through offline channels - Content development for offline media financial dailies, magazines, e magazines on MF services, MF concepts, data led articles. Events / Conclaves / Campus activities.
    Develop and implement activation for mobile apps, online visitors; monetization plan for apps, website
    Track and analyze engagement, loyalty and visitor flow metrics, consumer research.
    Independently contract and manage external agencies as required

    Skills Required:

    Hands-on digital marketing skills in
    Exceptional writing and content creation skills
    3+ years of experience in online marketing
    Strong Communication skills
    Creative flair and enthusiasm for new ideas and concepts
    Good relationship management skills and a good team player
    Professional Requirement:
    Familiarity with the overall Web site development process. User interface design issues, Information Architecting, writing for the Web, online marketing and brand building through social /digital media.
Salary: Not Disclosed by Recruiter
Industry: Banking / Financial Services / Broking
Functional Area: IT Software - Mobile
Role Category:Programming & Design
Role:Product Manager


Desired Candidate Profile

    Please refer to the Job description above
Company Profile:
Computer Age Management Services Pvt. Ltd.
About CAMS:
CAMS is a platform based service provider for Mutual Funds, Insurance companies, Banks, NBFCs. It also offers IT services through its 100% subsidiary, Sterling Software Pvt. Ltd (SSPL) renowned for IT Products powering Mutual Fund Industry in India. The Company's products are used extensively by Asset management companies, CAMS (India's leading MF RTA), Distributors. The product range is extensive covering areas of customer acquisition, account set up, transaction processing, customer care services, Commission processing, reconciliations, online services, mobile apps, sms based services, call center services. CAMS technology platform and services to Mutual funds are mature and compare with international markets.
CAMS Insurance Repository Ltd and CAMS Investor Services Pvt Ltd are two other subsidiaries of CAMS.
Brief about CAMS:
CAMS is 27 year old company which is professionally managed and owned by Institutions. HDFC Group, NSE Strategic Investments ltd and Acsys Investments are the major share holders of this company.
The group has ambitious plans to grow in international markets and is looking out for a suitable candidate to lead their foray into Markets outside India
Recruiter Name:Vignesh K
Contact Company:Computer Age Management Services Pvt Ltd
Address:2nd Floor Rayala Towers 158 Anna SalaiChennai,Tamilnadu,India 600002


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